he rise of big data, social media, and the ongoing digital transformation of just about everything means that today's workplace is vastly different from just a decade ago.
Parents who don't get it: 74%
In a recent global survey of 16,000 adults, LinkedIn found that one out of every three parents has a hard time understanding what their child does for a living. Two thirds of parents want to learn more, and half think that they could support their child better if they did.
"Given all of the new types of jobs created over the past few years, it’s understandable that a lot of parents may not understand what their kids actually do at work each day,” said Pat Wadors, vice president of talent at LinkedIn.
The survey found the 10 jobs that are most misunderstood around the world. We've broken them out, along with an explanation for any struggling parents.
10. Investment Banker
Reuters
Parents who don’t get it: 43%
How to explain it to your mom: You match up people who have money with people who need it, by helping companies issue bonds and equity shares and helping companies buy other companies.
9. Sports Team Manager
Reuters
Parents who don’t get it: 43%
How to explain it to your mom: You make sure your team wins, by managing coaches and athletes, overseeing practices, and making play decisions during the game.
8. Public Relations Manager
Reuters
Parents who don’t get it: 50%
How to explain it to your mom: You make your clients look good by coordinating interviews and providing information about them to the media.
7. Radio Producer
Reuters
Parents who don’t get it: 51%
How to explain it to your mom: You oversee a radio show, or a regular segment on one, by choosing music, booking guests, and patching callers through.
6. Sociologist
Reuters
Parents who don’t get it: 52%
How to explain it to your mom: You learn about people’s beliefs and behaviors by conducting and analyzing surveys and interviews.
5. Sub Editor
MediaBistro/ABC News
Parents who don't get it: 59%
How to explain it to your mom: You make sure any story that goes into print or on the web is readable and free of error, and help out with headlines and photos.
4. Social Media Manager
Parents who don't get it: 61%
How to explain it to your mom: You use social media platforms like Facebook and Twitter to communicate with the world on behalf of your company.
3. Data Scientist
AP Photo/Connie Zhou
Parents who don't get it: 62%
How to explain it to your mom: You analyze information collected from across a business, and identify patterns that would help its leaders make better decisions.
2. Actuary
Parents who don't get it: 72%
How to explain it to your mom: You use statistics to figure out how risky someone's past behavior makes them and estimate the cost to insure them.
1. User Interface Designer
Parents who don't get it: 74%
How to explain it to your mom: You help design the parts of a website or software application that people actually interact with, such as the button people click on to buy something.
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